Creative work on graphic identity and guidelines for ADIDAS sponsored by ASO.
Event was named after “ADIDAS 10K Paris”.
Paris broken down into 14 areas to run for.

With event agency UBI BENE

March 5 is an evolutive and innovative factory business that creates and finances companies that fight global climate change.

Le Fil is the influencers online hub where trends and recommendations are made by experts to experts.
Created by L’Oréal Luxe, this page must be complimentary to social network professionals in the field of cosmetics.

With design agency Fubiz

Galeries Lafayette - Royal Quartz Paris is the highend jewelry brand owned by the Louis Pion group. Their new brand plateform focusses on the “beau, bon, bienveillant” translated as “beautiful, good, benevolent”.

GL-RQP commissioned Lucie Lebaz to design their new brand univers and guidelines in order to express those values through their online and offline communications.

The golden stamp is representative of an expertise and a craftsmanship. With delicacy and elegance, words are spread over packaging elements and a 3 tones colour palette has been carefully chosen to reflect a contrast between tradition and modernity, freshness and boldness.

Rakuten France BtoB graphic guidelines had lost consistency throughout the years.

Lucie Lebaz helped them to align their different communications points of view by redefining a new graphic charter. By keeping their brand DNA unimpaired and by introducing new codes and a new graphic system, Rakuten got delivered a full graphic kit ready to use.

In terms of graphic ingredients, the window is a flexible feature such like an open door to medias and e-commerce opportunities . The infinite threads display a clear idea of their extended network and BtoB activities.

The new system is now used through digital, print, and event communications.

Good Vie is a fermented milk based food brand. Their key product is kefir. Good Vie conveys a message of an healthy lifestyle through healthy snacking and genuine food. Discovering a new way of sharing moments with friends and family for more genuine life moments.

Women’s WorldWide Web (W4) is an online crowdfunding platform aiming to promote girls’ and women’s empowerment worldwide, in cities and in rural areas, in both developing and developed countries. Harnessing the power of digital connection, W4 works to protect girls’ and women’s human rights and to promote their empowerment.

Since 2013, Lucie Lebaz has accompanied W4 in their communication assets. In 2019, She helped them to sit down their visual identity, and she brought to life new graphic guidelines, through digital, print and event communications. This needed to convey this idea of solidarity and empowerment through the Internet. A dynamic palette of colors and punchy layouts are spread over the overall print and digital design pieces.

Mama Roasta is an authentic french rotisserie that means to be premium, modern and as tasty as your grand ma's roasted chicken! 
The hexagone shape stands for a geometrical mark of the French country and filled up with rich, varied and dynamic patterns. 
Those patterns represent the dishes that comes along with your order. These are all home made and fresh.
Finally, the color range reinforces the premium look n' feel of the brand but also its "down to earth" and accessible positioning.

www.mamaroasta.fr